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Q3 2017 Prospect Campaign Scheduled

September 6, 2017

The third quarter 2017 direct marketing campaign targeting business decision-makers with 7-250 employees launches in mid-September.  The campaign is designed to better educate prospects, which may help grow your business with UnitedHealthcare.  Messaging suggests to prospective employers that UnitedHealthcare may have a health insurance plan to meet their business' needs, and includes an offer to obtain additional informational materials.  For Key Account prospects, a separate insert with an invitation to find out more about UnitedHealthcare MotionTMis also included.

 Prospective businesses will receive the following informational materials:

 The campaign includes a prospect "Call-to-Action" including:

  • Contacting their broker
  • Visiting a website
  • Calling a toll-free number
  • Mailing a business reply card 

Samples of the campaign and fulfillment materials are located above. If you have further questions, please contact your UnitedHealthcare representative.

January 1, 2017 PDL Updates


The following updates will take effect for the OptumRx direct Prescription Drug Lists (PDLs) on January 1, 2017. Learn more

New Sales Automation Management Tool


Check out our new Sales Automation Management (SAM). Learn more

UnitedHealth Group News


Visit our newsroom for the latest about programs, reports and initiatives designed to help people live healthier lives.