Local and Other News

Healthy Living Challenge Asks African-Americans to Share Healthy Habits

July 10, 2012

Generations of Wellness®, UnitedHealthcare’s African-American marketing initiative, has launched a national advertising campaign with Upscale magazine. Generations of Wellness ads will focus on the theme "Healthy Living Challenge." 

UnitedHealthcare is asking African-Americans to share what they are doing to promote healthy habits and wellness within their family. Individuals can submit their stories to www.uhctogether.com/upscale until Aug. 24. The stories will be promoted on UnitedHealthcare and Upscale websites. 

Print and online readers will have the opportunity to vote on the best entry from Sept. 3 through Sept. 15. The story with the most online votes will win $5,000 toward their next family reunion, and will also be featured in a UnitedHealthcare ad in the November 2012 issue of Upscale.