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Primary Advantage Member Communication Scheduled:

May 22, 2017

A direct mail piece and email will be sent to fully insured small and 100+ Business Primary Advantage plan members in the Central Region beginning the week of May 15. Messaging will focus on plan benefits including “Check Choose Go” and Virtual Visits.

Primary Advantage is a plan offering in the Central Region designed to offer a hybrid approach for consumer-driven health plans (high deductible/lower premium). Although a high-deductible plan, the Primary Advantage plan offers low costs for primary doctor visits to make it more convenient and cost-effective for members to utilize primary care physicians and virtual visits versus trips to the emergency room. 

With the Primary Advantage plan, members can visit their primary care physicians or participate in a virtual visit with no out-of-pocket expenses.  

Two versions of the direct mail and email will be sent to Primary Advantage members:

  • One version will align with the “Check Choose Go” creative platform.
  • The other version will highlight UnitedHealthcare Virtual Visits and the $0 cost option for both.

For more information please contact your UnitedHealthcare representative.

January 1, 2017 PDL Updates


The following updates will take effect for the OptumRx direct Prescription Drug Lists (PDLs) on January 1, 2017. Learn more

New Sales Automation Management Tool


Check out our new Sales Automation Management (SAM). Learn more

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